Would You Make Your Customer Experience Public?

Would You Make Your Customer Experience Public?

March 22, 2010

Posted by in Customer Service, Marketing with 3 comments

This commercial from Zappos! was picked up in our group's internal weekly Items of Interest (IOI) email  [thanks, Wendy!] which she picked up from Service Untitled and AdGabber. It's a method originally used successfully by On-Star in which actual customer service calls are utilized to showcase the power of the customer's experience.

Is your company delivering a customer experience that you'd be willing to make public? Is your company delivering a customer experience you're praying your customer's won't make public?

  • http://marklturner.wordpress.com Mark Turner

    If one operates in a B2C the customer experience is going to be a lot more public now whether you chose to make it so yourself or not.
    Customers are alot more willing to praise or damn their suppliers in public than they are to give direct feedback. And social media tools mean that word of their experience can spread very quickly around the globe.
    Get it right first time and let your customers do the talking.

  • http://profile.typepad.com/tomvwell Tom Vander Well

    Thanks for the comment, Mark. Right on!

  • http://in.linkedin.com/in/croissancesystems1rishiagarwal CROISSANCE SYSTEMS

    hey,this is peter.Customers are alot more willing to praise or damn their suppliers in public than they are to give direct feedback
    =======================
    peter011

^ Back to top

Contact us

Work with us

  • We have the opportunity to work with some of the finest people and organizations around the world. If your interested in seeing how c wenger group can help improve customer satisfaction and overall service quality, please contact us today.
  • Contact us via the form to your left or email us.

Twitter

    Connect